Linkosuo Bakery and Your Amazon Partners have agreed to cooperate on Amazon in Europe. The cooperation began in January 2022, and its goal is to achieve the desired international growth for Linkosuo now and in the future.
Linkosuo Bakery is an 85-year-old pioneer in the Finnish bakery industry. The family-owned company is the market leader in flavored dry bread products and a manufacturer of quality fresh products. The goal is to be an internationally successful snack company.
Linkosuo has been investing in the development of digital operations for several years. Information and its proper analysis are becoming increasingly crucial for developing Linkosuo’s business. Linkosuo will grow its digital-based distribution channels and look for new growth platforms for the company.
Linkosuo researched Amazon’s target markets and assessed the business opportunity in the new market based on the results. Amazon’s sales channels will be deployed based on the data analyzed.
“With Your Amazon Partners meeting our product and service requirements for innovation and quality, choosing a partner was easy. The data and analyses provided by YAP give us a good view of the market potential and the right tools for business development”, explains Suvi Urvikko-Mäkivaara, Linkosuo’s Development Director.
Viljami Frank, CEO of Your Amazon Partners Oy, is pleased with the cooperation. More than 20 percent of Linkosuo’s revenue comes from exports, and the company wants to harness its growth potential through Amazon’s strategy.
“Linkosuo’s innovative and high-quality products have a good potential to stand out, and the probability of good reviews is high. It is a pleasure and an honor to be a strategic partner of Linkosuo and work together to create new growth channels in the international market now and in the future”, says Frank.
Additional information and contacts:
CEO, Your Amazon Partners
+358 44 263 7012